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Mobility Solutions and Consistent Branding: Why It Matters More Than Ever

Eric Carriere
February 24, 2021

Few industries are as competitive as the telecommunications space where anything short of perfection isn’t good enough.

A successful customer experience must go beyond offering the best call quality or prices—it’s about tying it all together into a consistent and reliable service. 

In a crowded marketplace where everyone offers the best service — how can your company’s mobility solution stand out? 

You need consistent branding. 

Mobility Solution

Consistent branding positions your company as a serious player, giving potential customers a reason to choose your company over your competitors. It’s about building trust and creating a professional look for your mobility solution

What is a Consistent Brand?

Let’s start by addressing what a consistent brand even looks like.

Your brand is how consumers perceive and experience your company. If your logo is the face, your brand encompasses your business’s values, culture, and uniqueness. 

Visual cues play a big part in branding. For a white label mobility solution or softphone app, consistent brand colors, logo design, and user-friendly interfaces say a lot about your company. 

Strong, consistent branding is one of the easiest ways to build brand recognition and loyalty — which is everything in the communications industry.

Navigating Telecommunications: Building Trust Through Branding 

White label products continue to grow in popularity. With the expectation of perfection, how can you stand out from your competitors?

Having consistent branding throughout your products shows potential customers that you are established, have a legitimate product, and can solve their problems. 

Customers want to work with brands they believe are trustworthy. That’s why branding plays such an important role in a company’s identity.

And when it comes to your mobility solution — these same rules apply. Consistency promotes professionalism, which improves product confidence and the perception of a positive experience.

Creating a Unified Experience Through Branding

The new standard for telecommunication is flawlessness. Consumers want a seamless operation, so maintaining a high-quality product is vital for the success of your business. 

This is no different when it comes to creating a mobility solution.

Investing in consistent branding for your app is how you set your product apart. White label mobility solutions like Cloud Softphone put your brand on focus, allowing you to fully customize and personalize the app to match your company’s brand identity.

Cloud Softphone goes far beyond slapping your company logo on the top corner of your app. You can create a unified user experience that’s functional, high-quality, and captures the personality of your brand.

Understanding User Behavior: Success in Brand Consistency

Is it really fair to say that branding makes that big of an impact? We’ve launched thousands of mobility solutions, and we’ve seen the impact consistent branding makes. 

Poor branding can damage your reputation and the perception of your products. 

Brand Consistency

Think about it like this.

Why should a customer trust your mobility solution if you didn’t even take the time to make it look and feel nice? Even if you have the best features and functionality — it means nothing if your brand makes a poor first impression and turns customers away.

Your brand puts a face to your products — it creates a personality that users can identify with. These visual brand indicators establish familiarity and brand loyalty.

How Cloud Softphone Makes Branding Easy

One of the things our customers love most about Cloud Softphone is how easy it makes the branding process. With countless options for customization, you get complete control over design and functionality when building your mobility solution.

Here are a few ways Cloud Softphone makes consistent branding so simple:

  • Intuitive design tool. The modular system is easy-to-use which saves you the hassle of expensive and time-consuming coding and software development. 
  • Customize your app. You choose the look of your app. Quickly change colors, logos, ringtones, font, sizing, and more.
  • Quick customization process. Creating a professional app that’s consistent with your brand identity and builds awareness is easy.
  • Pick and choose your features. Never pay for functionality you don’t need. Customize your mobility solution with the features you know your customers want.

Stay True to Your Brand With Personalized Mobility Solutions

Working with Acrobits means having access to a powerful mobility solution that puts your brand first. You can design that professional-looking and feature-rich app, brand it, and stay ahead of your competitors.

Cloud Softphone seamlessly hides behind your brand, so your white label mobility solution stays true to your company’s personality and branding. 

Are you looking to develop or integrate a mobility solution into your product lineup? Get in touch with one of our mobility solution specialists today to get started.

Cloud Softphone: Save time and money

with our white-label mobility suite

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